Civita on Nutella Jars.
Civita di Bagnoregio chosen to tell Italy about Nutella jars
Civita di Bagnoregio on the jars of the legendary Nutella. An extraordinary tourist promotion operation that sees the village of Viterbo as protagonist together with thirty other places in Italy.
From 12 October the collection, a real special edition, will be on supermarket shelves. On the graphics there is a QR code which, once activated, will allow you to experience an immersive virtual reality experience via a digital platform. An initiative born from the collaboration between the National Agency for Tourism and Ferrero.
"We are grateful and proud of the choice made by the authors of this formidable territorial marketing action who wanted to include Civita di Bagnoregio among the most beautiful faces of Italy - the words of the mayor of Bagnoregio Luca Profili -. A choice that is not the result of chance but of a constant and meticulous work, made of promotion, study to improve and the ability to weave and take care of important relationships and relationships that the Municipality of Bagnoregio and its subsidiary for tourism development every day. Civita carry on. I thank the sole administrator of Casa Civita Francesco Bigiotti for the activity carried out and for what he did for the relaunch of our attractor in the dark months of the lockdown. Naturally, I thank Enit and Ferrero for this new opportunity”.
“A multi-sensory journey to involve each person in a suggestive and inexhaustible storytelling of visual and gastronomic experiences. This project will contribute to affirming the Italian spirit and the excellence of Made in Italy with an instantly recognizable brand", said the president of Enit Giorgio Palmucci.
"In this difficult moment - adds Alessandro d'Este, CEO of Ferrore Commerciale Italia - for a strategic sector of our economy such as tourism, Nutella is deliberately close to Enit to enhance their national wealth among Italians great: the beauty of Italy itself, the true and real one, made up of nature and art, cities and villages, seas and mountains, the one that the whole world envies us”.
